Cooper Tires have appointed a new sales manager for the Victorian and Tasmanian four wheel drive market.

Russell Green will be seen at tyre dealerships, 4WD clubs and field days within the region, spreading the word about the range of Cooper 4WD tyres.

Russell is a 4WD expert with experience and specialised training in 4WD tyres and accessories. His appointment by Australian importer, Exclusive Tyre Distributors, heralds an aggressive and positive marketing plan to raise the awareness and popularity of the Cooper brand in the southern States.

With their 80,000 kms guarantee on particular tyres, Cooper Tires are fast becoming "the" brand to have. Important factors that 4WD owners consider include reputation, and the American-made Coopers are currently leaders in the US market. The extra tread depth and the range of patterns mean 4WD owners can select the correct Cooper 4WD tyre to suit their use.